Learn more about what CIOs are managing

Read more about the state of the CIO and AI research

EXECUTIVE SUMMARY

Selling to the CIO

A guide for tech marketers to understand CIO priorities and how to engage them throughout the purchase process.

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INFOGRAPHIC

Marketing to North American CIOs

Target North American CIOs with messaging focused on their unique challenges.

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WEBCAST

Voices of the CIO

Foundry's John Gallant hosts an exclusive discussion with IT leaders to discuss the 2025 State of the CIO research.

Watch the webcast

EXECUTIVE SUMMARY

AI Priorities study

In its third year, this research examines how organizations leverage AI, including investment levels, implementation, use cases, and challenges.

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Research that resonates

Understanding customers is everything—it’s how real connections are built and results are driven. At Foundry, we help tech marketers achieve this through research backed by our trusted relationships with technology leaders worldwide. We explore what’s top of mind for enterprise audiences—from artificial intelligence and cloud computing to security and software—and we track how buying teams are making decisions. This intelligence reveals the opportunities that actually matter.

Get the full picture at foundryco.com/research.
For complete results from any of our studies, talk to your Foundry sales executive or get in touch at foundryco.com/contact-us.

Get inside the mind of enterprise IT buyers

Buying decisions don’t happen in isolation. Each year we dig into the enterprise IT purchase process to understand the players involved, who actually influences decisions, which information sources buyers trust, and how they prefer to work with vendors.

Buying process studies

Customer Engagement
Role and Influence of the Technology Decision-Maker

See what top enterprises prioritize in technology

Each year we research the technologies that matter most to enterprises—exploring the business drivers, challenges, and adoption trends. These insights reveal what's shaping the market and where it's headed.

Priority and leadership studies

AI Priorities
CIO Tech Priorities
State of the CIO

Technology-specific studies

Cloud Computing
Security Priorities

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Explore our complete portfolio of tools, resources, and data at foundryco.com.

About Foundry

Foundry has been at the forefront of technology since 1964. We’re a trusted editorial voice and data intelligence company built on deep relationships with technology and security decision-makers worldwide. Our mission is to help tech marketers connect with and understand the full buying team—not just the CIO, but everyone involved in the purchase decision.

Our award-winning media brands—CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, and PCWorld—reach influential technology buyers with the guidance they need to make informed decisions. Combined with proprietary intent data, we help our clients identify where purchasing decisions are actually happening and activate those opportunities. Our marketing services create custom content across video, mobile, social, and digital channels, helping tech marketers build campaigns that resonate globally and deliver measurable results.